Marketing analyst job description

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Jumpstart your hiring process with our engaging marketing analyst job description template. Great for use on job portals or your own company's career site, this template clearly outlines the essential roles and skills needed. Tailor it to reflect your team's unique needs, and emphasise the promising career progression opportunities available.

Founded in 2010, Company ABC is a pioneering technology firm at the forefront of artificial intelligence and machine learning. Based in San Francisco with a global presence, our mission is to revolutionise business operations across various sectors through innovative solutions. We pride ourselves on a vibrant workplace culture that promotes diversity, creativity, and professional growth. Join us in shaping the future of technology.

Our data engineers analyse market trends, and consumer behaviour, to provide actionable insights that guide strategic marketing decisions. They utilise statistical tools and models to predict market dynamics, and improve business outcomes.

• Collect and analyse sales data, market trends, and consumer behaviour to identify opportunities for growth and increased market share.

• Develop and implement data collection methods, such as surveys and focus groups, to gather market intelligence.

• Create detailed reports and presentations that summarise research findings and provide actionable insights to marketing and management teams.

• Monitor and forecast marketing and sales trends, using statistical tools to analyse data and predict future conditions.

• Collaborate with other departments, such as sales and product development, to create cohesive strategies that align with business goals.

• Evaluate the effectiveness of marketing campaigns and strategies, recommending improvements and innovations based on data analysis.

• Bachelor’s degree in marketing, statistics, business administration, or a related field.

• Proven experience in market analysis, data analysis, or a similar role.

• Strong analytical skills with the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy.

• Proficiency in statistical analysis software and tools, such as SPSS, SAS, or Excel.

• Excellent communication and presentation skills, capable of conveying complex data in a clear and persuasive manner.

• Knowledge of current marketing trends and techniques, as well as a keen interest in following emerging market behaviours.

• Data analysis and statistical skills: Ability to interpret complex data sets using statistical techniques and software to provide actionable insights.

• Research proficiency: Skilled in conducting market research, utilising both qualitative and quantitative methods to gather accurate information about competitors, market conditions, and customer behaviours.

• Technical proficiency: Familiarity with data analytics tools and platforms, such as Google analytics, SQL databases, and CRM software, to manage data effectively.

• Communication and reporting skills: Strong ability to communicate findings clearly through written reports and visual presentations to stakeholders and team members.

• Problem-solving and critical thinking: Capable of identifying trends, predicting impacts, and making recommendations based on a thorough analysis of available data and market conditions.