Marketing manager job description

A marketing manager leads the development and execution of strategies that promote a brand, product, or service. This role is key to driving growth, enhancing visibility, and aligning marketing efforts with business goals.

• Hiring?Post this role today!
• Looking?Find your dream job now.

Kickstart your hiring with our adaptable marketing manager job description template. Perfect for job boards or your careers page, this outline helps you clearly define the core responsibilities and desired qualifications. Tailor it to reflect your company’s culture, tools, and project workflows — and attract the right project coordination talent to your team.

Marketing manager template

[Company] is a results-driven [industry] organisation focused on [mission/goals]. We’re passionate about building brands that matter, connecting with audiences in meaningful ways, and delivering measurable impact. With a creative, collaborative team and a growth-oriented culture, we’re redefining how [product/service] engages the world.

About the role

As a marketing manager at [Company], you’ll oversee marketing initiatives from strategy to execution. You’ll lead campaigns, manage budgets, collaborate with internal and external stakeholders, and ensure all marketing efforts align with company objectives and resonate with target audiences.

Marketing manager responsibilities

Your responsibilities will include:

• Developing and implementing multi-channel marketing strategies and campaigns.
• Managing the marketing budget and allocating resources effectively.
• Overseeing content creation, branding, and campaign messaging.
• Coordinating with designers, copywriters, agencies, and other partners.
• Analysing campaign performance and presenting insights to stakeholders.
• Conducting market research and competitor analysis to inform strategy.
• Ensuring consistent brand positioning across all touchpoints.
  
  

Marketing manager qualifications

For this role, you will need:

• A bachelor’s degree in marketing, communications, business, or a related field.
• Proven experience in a marketing leadership or campaign management role.
• Proficiency with marketing tools and platforms (e.g., HubSpot, Google Analytics, Meta Ads, email marketing tools).
• Strong project management and communication skills.
• Experience leading cross-functional teams and managing external vendors.
• A data-driven mindset with the ability to translate metrics into action.
  
  

Marketing manager skills

• Strategic planning and campaign execution
• Brand development and messaging
• Digital marketing and analytics
• Content and social media management
• Budgeting and resource allocation
• Team leadership and stakeholder communication
• Market research and customer insights
  
  

Paths to becoming a marketing manager

Many marketing managers begin as marketing coordinators, digital marketers, or content specialists, developing expertise in campaign execution and strategy. A formal background in marketing or business helps, along with hands-on experience using analytics tools and managing marketing initiatives. Certifications in digital marketing, SEO, or PPC can also enhance qualifications.

Typical career progression for a marketing manager

Marketing managers can often progress to one or several of the following roles:

• Senior marketing manager: Oversees broader strategy and larger teams.
• Head of marketing: Sets high-level marketing vision and manages departmental performance.
• Marketing director: Leads company-wide marketing strategy and brand direction.
• VP of marketing / Chief Marketing Officer (CMO): Guides overall growth strategy, branding, and market positioning.
  
  

Other possible titles for this role

• Brand manager
• Digital marketing manager
• Growth marketing manager
• Campaign manager
• Communications manager