How data helped Remote pinpoint the right market for BDR hiring

When Remote needed to scale its BDR team quickly, the team decided to take a more strategic approach.

Instead of defaulting to familiar markets (North America), the team wanted to go beyond and identify the best region to invest in.

Choosing the right regions can open the door to cost-effective talent and set the stage for growth. The wrong choice could lead to a waste of time and resources.

Up until now, decisions like this were based on recruiter experience, scattered research, and anecdotal input from business teams.

“It’s not a clear, data-driven process. You second-guess whether you’re targeting the right regions or using your resources in the best way.” — Masha Karachun, Senior Manager, Talent Acquisition

With so much riding on the decision, the Talent team at Remote turned to data for answers and by using the Talent Insights tool to find top hiring locations, they found an effective approach to global hiring.

The breakthrough: clarity through data

When the team needed a quick and reliable way to answer the big question: where to hire, they turned to Talent Insights.

Talent Insights is Remote’s internal tool designed to help teams pinpoint the best markets for any role. It combines millions of data points on talent availability, salary benchmarks, and employment complexity to generate clear recommendations in seconds.

Talent Insights is available as part of Remote’s Recruit platform which helps you find top talent no matter where you are based.

All the team had to do was enter the role and skills they were hiring for, the locations they wanted to consider, and the seniority required. In seconds, they could see which markets had the most available candidates, what the average salaries looked like, and how complex it would be to hire there.

The answer appeared instantly. LatAm stood out with deeper BDR talent pools, more competitive costs, and manageable employment complexity. That combination made it the natural anchor market for the sprint.

At the same time, the team kept the U.S. and Canada in scope. Including those markets diversified the pipeline and gave them a benchmark to validate LatAm against more established regions.

The sprint that followed

With LatAm chosen as the anchor, the team focused its organic sourcing strategy there, using existing channels and job postings rather than paid advertising. The impact was immediate:

• There were 700 applicants in under 2 weeks with $0 ad spend
• 45% of interviewed candidates came from LatAm, compared to 39% in the U.S. and 16% in Canada
• AI interviews pre-vetted candidates, enabling the team to move fast without lowering the hiring bar

“Talent Insights gave us clear guidance on where to focus. With zero spend, we had 700 applicants in under 2 weeks and solved our top-of-funnel problem.” — Masha Karachun, Senior Manager, Talent Acquisition

The results

By using Talent Insights up front, Remote turned a high-stakes decision into a confident hiring move. 

• Saved days of manual research and calibration
• Expanded pipeline diversity with LatAm talent
• Multiple quality hires confirmed LatAm as a long-term BDR market.
  
  

The Talent team now runs the same process for new markets, applying Talent Insights to roles in EMEA as well.

“It is part of our hiring strategy now. It helps us validate assumptions before we invest resources.” — Masha Karachun, Senior Manager, Talent Acquisition

Why it matters

Choosing where to hire is one of the hardest and riskiest questions that recruiters are faced when hiring abroad. Get it wrong, and teams waste time, money, and opportunity.

Talent Insights helps People and Talent teams to make decisions clearly. With data on availability, cost, and complexity, recruiters can expand into new regions with confidence, speed, and lower risk.

Remote was able to attract diverse candidates, quickly and at lower costs and can now rely on Talent Insights to establish a  a clear, repeatable playbook while looking to expand their team.

Plan smarter hiring with Talent Insights

Recruit’s Talent Insights make confident, evidence-based hiring decisions possible.

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