Cultivating a Thriving Remote-First Culture in Partnership with Remote

TheyDo is the leading Journey Management platform for customer-centric teams, with the mission  to make the customer journey the most powerful business tool there is. Designed for those who know that great experiences come from true collaboration, TheyDo enables seamless alignment across products, teams, and locations. 

TheyDo is a global, fully distributed company that’s reshaped what it means to work remotely. From inception, TheyDo embraced remote work as part of its DNA, with a remote-first model allowing for a team that spans 25 countries across North America and Europe. With a strong focus on inclusivity, empowerment, and team well-being, TheyDo has created a culture where values drive impact. 

Read on to discover how TheyDo’s remote-first, inclusive culture—powered by strategic talent acquisition, a commitment to DE&I, and seamless global collaboration—has set a new standard for thriving in a distributed world.

Since day one, TheyDo’s mission has been to build a culture of productivity, collaboration, and belonging that attracts top talent from around the world. Anchored in a remote-first model, the company is dedicated to creating an environment that engages and retains a high-calibre, globally distributed team while ensuring smooth compliance and operational efficiency.

At the heart of this mission are TheyDo’s core values—Journey Together, Customer-Fueled, Own It, and Cloaks Off—which are brought to life daily. These values, together with a strong commitment to diversity, equity, and inclusion (DE&I), foster a cohesive, purpose-driven culture that empowers team members to thrive and align with TheyDo’s strategic goals.

• Strategic Talent Acquisition and Development: TheyDo’s talent strategy focuses on attracting and retaining exceptional talent that resonates with its values. Key to this strategy is the Values Interview stage, a process that ensures candidates not only have role competency but align deeply with TheyDo’s values. Introduced in 2023, this approach has proven effective, as evidenced by high engagement scores (88%) from current team members who feel new hires positively contribute to TheyDo’s culture.

• Remote-First Framework: TheyDo operates with an asynchronous work model, empowering team members to contribute autonomously from any time zone. With a toolkit of platforms including Notion, Slack, Loom, Gather, and TheyDo’s own software, the team collaborates seamlessly while maximising flexibility and work-life balance. This remote-first model dismantles geographical barriers, expanding TheyDo’s talent pool to include specialised skills and diverse perspectives.

• Intentional Culture-Building and Inclusivity: TheyDo’s Culture Committee, representing 20% of the workforce, has led  initiatives that foster inclusivity and belonging, such as DEIB referral jams, inclusive language guidelines, and curated cultural celebrations like Chinese New Year trivia and Pride history events with Drag Bingo. Additionally, bi-annual retreats and quarterly virtual events provide both in-person and online opportunities for team members to connect, which has strengthened the TheyDo community. The Values Champions Slack channel, where team members recognise each other’s contributions, has become a cherished part of TheyDo’s culture.

TheyDo’s strategic approach to remote work and DE&I has achieved notable results.

• High Engagement and Satisfaction: TheyDo's engagement survey in October '24 highlights their organisation as a great place to work (88% NPS). Team members believe in TheyDo's mission and vision (96% NPS) and believe their people leader is a role model for their company values (88% NPS). Such positive feedback highlights TheyDo’s success in creating an environment where employees feel valued, supported, and productive.

• Diversity and Leadership Representation: Since implementing its DE&I strategy, TheyDo has increased women in engineering roles by 700%. TheyDo’s commitment to gender diversity was further highlighted when the company was recognised in Cord’s Top 10 for Gender Diversity and secured $34M in funding from a female led group of investors. This progress underscores TheyDo’s proactive approach to building an inclusive workforce.

• Global Talent Acquisition Success: In 2023, TheyDo had over 15,000 candidates enter their process for 40 roles, maintaining a rigorous standard of quality for hires. With an impressive 90% offer acceptance rate in 2023 (and 93% acceptance rate in early 2024), TheyDo demonstrates its attractiveness as an employer and the effectiveness of its remote-first, inclusive strategy in attracting and retaining top-tier talent.

• Personal Impact Stories: Team members regularly share stories of how remote work has enhanced their lives, whether it’s parents who appreciate more family time, neurodivergent team members who thrive in personalised work environments, or those who value the flexibility of setting their own schedules. These anecdotes capture the sense of belonging and freedom that defines TheyDo’s culture and reflects its genuine commitment to employee well-being.

Remote has been instrumental in enabling TheyDo to hire, manage and pay its global team with full compliance across global markets.

• Global compliance: Remote has streamlined compliance with local regulations, ensuring smooth onboarding for new hires and full adherence to relevant laws across TheyDo’s global operations. This partnership enables TheyDo’s Talent Acquisition team to focus on their core mission of attracting top talent, while relying on Remote’s resources for essential functions like benefits management and compliance.

• Hiring Efficiency: With Remote’s support, TheyDo has improved key hiring metrics, such as reducing both Time to Hire and Time to Offer, compared to its previous Employer of Record setup. Remote’s resources have enabled TheyDo to expand talent acquisition efforts with speed and precision, while maintaining efficiency and reducing compliance risks.

• Reliable Global Support: Remote’s dedicated Account Management and Customer Success teams, available whenever questions arise, has been invaluable in ensuring a seamless hiring process and providing responsive support across different time zones. This level of partnership has been critical to TheyDo’s distributed model, allowing the company to manage a diverse, multinational team with confidence and ease.

TheyDo’s case demonstrates that a remote-first, inclusive, and strategically designed talent approach can create a thriving and engaged global workforce. Through its partnership with Remote, TheyDo has been able to manage compliance, scale efficiently, and maintain a high bar for talent acquisition. 

For startups looking to grow their teams and foster a remote-first culture, TheyDo sets an exemplary standard in using distributed talent to drive innovation, engagement, and sustainable success. You can read more about TheyDo's remote-first talent and retention strategies on their website.