SEO specialist job description

At [Your company name], the SEO Specialist plays a central role in strengthening our digital footprint and making sure our sites are search-engine friendly. The position covers strategic planning, hands-on implementation and ongoing monitoring of SEO activity to boost rankings, attract visitors and enhance user engagement.

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Are you ready to leverage your SEO expertise and make a measurable difference? [Your company name] seeks a committed SEO Specialist to become part of our energetic team. If you enjoy digital marketing and have a talent for analysis, apply and help steer our online success forward.

[Apply here] or [Send your CV to careers@[yourcompany].com]

Join us and play an active part in our exciting journey!

About your company

[Your company name] is a [brief description of your company, e.g., 'leading provider of innovative tech solutions']. We are dedicated to remaining at the cutting edge of technology and marketing so we can deliver the best outcomes for our clients.

Responsibilities

• Carry out comprehensive SEO audits of our online content.
• Design and roll out effective SEO plans that support our business objectives.
• Work closely with content teams to ensure SEO best practice is applied.
• Monitor and analyse SEO performance and refine tactics where required.

Qualifications

• Bachelor’s degree in marketing, information technology or a related discipline.
• Demonstrable experience in SEO or an equivalent digital marketing role.
• Familiarity with SEO and keyword research tools (for example, Google Analytics, SEMrush, Moz).

Skills

• Strong analytical ability to interpret detailed data and metrics.
• Proficiency in SEO techniques and keyword optimisation.
• Excellent problem-solving and creative thinking to discover fresh ways of improving site visibility.
• Effective communication skills for collaboration across teams.

SEO specialists are essential in driving organic growth and raising the visibility of the organisation’s digital assets. Their skills not only increase traffic but also enhance the user experience and engagement with the brand.

Path to becoming an SEO specialist:

• Build a strong foundation through study in marketing or related subjects.
• Gain hands-on experience via internships or entry-level roles in digital marketing.
• Keep up to date with evolving SEO trends and search algorithm updates.

Career paths for an SEO specialist:

• Senior SEO Specialist
• SEO Manager
• Director of SEO
• Digital Marketing Manager

Other possible titles for an SEO specialist:

• SEO Analyst
• Search Engine Marketer
• Organic Search Manager
• SEO Consultant