SEO specialist job description

At [Your company name], the SEO Specialist plays a central role in strengthening our digital presence and ensuring our websites are optimised for search engines. This position covers strategic planning, execution and ongoing monitoring of SEO programmes to increase rankings, attract traffic and enhance user engagement.

Hiring? Post this role today!Looking? Find your dream job now.

Are you prepared to apply your SEO expertise and make a measurable difference? [Your company name] is recruiting a committed SEO Specialist to join our energetic team. If you have a strong interest in digital marketing and solid analytical skills, apply now to help us elevate our digital performance.

[Apply here] or [Send your CV to careers@[yourcompany].com]

Join us and contribute to our exciting journey!

About your company

[Your company name] is a [brief description of your company, e.g., 'leading provider of innovative tech solutions']. We are dedicated to remaining at the cutting edge of technology and marketing trends to deliver the best possible outcomes for our clients.

Responsibilities

• Carry out comprehensive SEO audits across our digital content.
• Design and roll out SEO strategies that support our business objectives.
• Work closely with content teams to embed SEO best practices.
• Track and analyse SEO performance, refining tactics as required.

Qualifications

• Bachelor's degree in marketing, information technology or a related discipline.
• Demonstrable experience in SEO or an equivalent digital marketing role.
• Hands-on experience with SEO platforms (for example Google Analytics, SEMrush, Moz) and keyword research tools.

Skills

• Excellent analytical ability to interpret complex data and metrics.
• Proficient in SEO techniques and keyword optimisation.
• Strong problem‑solving capability and creativity to identify new ways of improving website visibility.
• Clear communication skills for effective cross‑team collaboration.

SEO specialists are essential to driving organic growth and improving the visibility of the company’s digital assets. Their expertise increases traffic while enhancing user experience and brand engagement.

Paths to become an SEO specialist:

• Build foundational knowledge through formal study in marketing or related fields.
• Obtain practical experience via internships or junior positions in digital marketing.
• Keep abreast of emerging SEO trends and search algorithm updates.

Career paths for an SEO specialist:

• Senior SEO specialist
• SEO manager
• Director of SEO
• Digital marketing manager

Other possible titles for an SEO specialist:

• SEO analyst
• Search engine marketer
• Organic search manager
• SEO consultant