Role profile for an SEO specialist

At [Your company name], the SEO specialist plays a central role in strengthening our online presence and ensuring our websites are search‑engine friendly. The position covers strategic planning, implementation and ongoing monitoring of SEO activity to increase rankings, drive traffic and enhance user engagement.

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Are you prepared to apply your SEO expertise and make a measurable contribution? [Your company name] is seeking a committed SEO specialist to join our energetic team. If digital marketing excites you and you have a flair for analytics, submit your application and help advance our online performance.

[Apply here] or [Send your CV to careers@[yourcompany].com]

Join us and play a part in our ongoing development.

About your organisation

[Your company name] is a [brief description of your company, e.g., 'leading provider of innovative tech solutions']. We remain committed to keeping pace with technological and marketing developments to deliver the best possible outcomes for our clients.

Key responsibilities

• Carry out comprehensive SEO audits across our digital content.
• Design and put into action SEO strategies that support our business objectives.
• Work alongside content teams to embed SEO best practice.
• Track and analyse SEO performance, refining approaches where required.

Required qualifications

• A bachelor’s degree in marketing, information technology or a related discipline.
• Demonstrable experience in SEO or a comparable digital marketing role.
• Knowledge of SEO platforms (for example, Google Analytics, SEMrush, Moz) and keyword research tools.

Key skills

• High‑level analytical ability to interpret complex datasets and metrics.
• Proficient in SEO techniques and keyword optimisation.
• Strong problem‑solving skills and creativity to identify new ways of improving site visibility.
• Effective communication skills to collaborate across teams.

SEO specialists play an essential role in fostering organic growth and raising the profile of the company’s digital assets. Their expertise not only increases traffic but also improves user experience and engagement with the brand.

How to become an SEO specialist

• Obtain a solid grounding through study in marketing or related subjects.
• Build practical experience via internships or junior positions in digital marketing.
• Keep abreast of current SEO trends and search algorithm updates.

Typical career progression

• Senior SEO specialist
• SEO manager
• Director of SEO
• Digital marketing manager

Alternative job titles

• SEO analyst
• Search engine marketer
• Organic search manager
• SEO consultant