Why do parental support policies matter so much?
For working parents, achieving a healthy life-work balance can be especially difficult. Balancing job responsibilities with childcare duties often leaves little time to recuperate. Nearly 9 in 10 families include at least one working parent, underlining the urgent need for employers to recognise the rights of parents at work. Parental support is a key component of a positive workplace culture, helping businesses attract and retain top talent who have — or plan to have — children. Company policies form only part of the solution. In the era of remote working, parents can now relocate their families if one location offers a better future than another.
"Increasingly, we see parents moving to countries they feel can offer the best possible life for their children, and bringing their remote jobs with them. Creating policies for working parents is no longer just a domestic issue within each country but also an issue of attracting the best international talent." Barbara Matthews, Chief People Officer at Remote.
Aspects such as affordable childcare, investment in education and the general cost of living are equally significant for working parents, and different families weigh these factors in different ways — LGBTQIA+ parents, surrogate and intended parents, and adoptive families all have distinct needs. Companies aiming to recruit the world's best international talent will benefit from offering competitive and attractive paid parental leave policies and benefits programmes that include specific provisions to support working parents.